B2B COLD CALLING & LEAD GENERATION AGENCY

B2B cold calling Services that build your sales pipeline

Cold Calling Co. is a boutique, founder-led agency providing cold calling services and lead generation to established B2B companies across Canada and the United States businesses with sales teams already in place who want more qualified appointments. No hiring. No training. No managing an outbound function of your own.

110+ Years

Combined phone sales experience

Built for B2B

Serving small and mid-sized companies

Project-Based

No locked in contracts.

Canada & U.S.

Coast-to-coast campaign coverage

SOUND FAMILIAR?

More Qualified Appointments. Less Time Spent Prospecting

Most established B2B teams eventually hit the same wall: there simply aren’t enough hours in the day for salespeople to consistently make 100+ calls, work through prospect lists, follow up and close deals. Cold calling requires a different skill set, dedicated callers and a reliable system that keeps outreach moving and appointments filling the calendar.

1

Feast-or-Famine Pipeline

Sales can be feast or famine because there’s no consistent outbound motion filling the funnel behind the scenes.
2

Wrong Skill for the Job

Closers are great at closing. Cold outreach takes a different skill. Asking them to prospect pulls them away from what they do best.
3

Big agencies put you on autopilot

You get handed off to a junior rep, a generic script and a dashboard. No one on the other end truly knows your business.
4

Freelance callers disappear mid-campaign

One-person contractors are hard to scale and even harder to rely on when a campaign needs to ramp up quickly.
5

Your data is outdated or incomplete

Stale contact lists mean wasted calls, low connect rates and a caller working against you instead of for you.
6

Hiring an in-house SDR is a big bet

Recruiting, training and ramping a full-time sales development rep takes months, plus real budget, before you see results.
WHAT WE DO

Outbound sales services built around one goal: booked appointments

Every engagement is customized, from a single cold calling campaign to a fully outsourced lead generation program. Here’s how businesses across North America work with us.

our team professionaly working
1

Lead Generation

A fully outsourced program that identifies, researches and reaches your ideal prospects. Database building, qualified leads, and outreach, all rolled into one steady pipeline of new business.
2

Cold Calling Services

Trained North American callers that are human, dial on your behalf. They introduce your business, handle objections and move qualified prospects toward a real conversation with your sales team.
3

Appointment Setting

We qualify interested prospects and book meetings directly onto your calendar, so your sales reps walk into every call already knowing the prospect is ready to talk.
4

Outbound Calling Services

This goes beyond sales prospecting aswell: event promotion, market research calls, database updates and awareness campaigns. All run by the same trained calling team.
5

Fractional SDR Services

Get a dedicated part-time sales development rep embedded in your process. All the consistency of an in-house SDR. None of the full-time salary or ramp-up risk.
●●●

Not sure which service fits?

Call us for a brief conversation about your sales goals, and we’ll recommend the best place to start no obligation.
— HOW IT WORKS

From first call to booked appointments

1

Discovery call

We learn who your ideal customer, your offer and what a “qualified” prospect actually looks like for your business.

2

Custom script & strategy

We build a custom calling script and target list for your specific market. We don’t use a recycled template.

3

Calls begin

Trained callers start dialing, qualifying interest and handling objections. Real conversations, not robocalls.

4

Warm leads delivered

Qualified prospects and booked appointments land directly on your calendar, with regular reporting on performance.

— WHY COLD CALLING CO.

A boutique agency, run by the person who answers the phone

No middleman between you and Veronica

You work directly with the founder on strategy, not a rotating account manager reading from a playbook.

70+ years of combined calling experience

Our core callers have worked together for years, not a rotating bench of freelancers learning on your dime.

Project-based, not locked-in

Engagements are scoped to what you actually need. No multi-year contracts. No hidden renewal terms.

Human callers, every time

A real person makes every call. We don’t run AI dialers or blast out spam.

North America-based callers, no dead air

No overseas hand-off, no awkward pause before someone picks up, no one your prospects can’t understand. Just clear, professional conversation from the first second.

“I launched Cold Calling Co. with nothing more than a phone in my living room. I found a market of businesses that needed help with the one sales task no one wanted to do. I did it with ease. What started out of necessity grew into a passion for the difference it makes for my clients.”

Veronica Palin
Founder, Cold Calling Co. (Calgary, AB)
— WHAT CLIENTS SAY

Real results from real outbound campaigns

Trusted by B2B companies across Canada and the United States
★★★★★

“A $2,000 project on day one and an estimated $15,000 in total revenue.”

On the first day of the cold calling campaign, Veronica’s team helped us land a $2,000 project. We estimate that the total instant revenue generated by the program will be around $15,000.

I recommend them 100% and believe their services will be a huge help to our sales.

VI

Vladimir & Tanzilia Iglesias
Image360, Graphic and Displays
★★★★★

“I got my first hot lead within the first five minutes of them calling and three more within the first hour. Veronica and her team are amazing.”

SA Shawn Alain
President, Viral In Nature
★★★★★

“The level of service pleasantly surprised me. I got my investment back and new clients from the area keep coming in. FIVE STARS OUT OF FIVE.”

EJ Eric Jordan
CEO, PIN Services, Business Valuations
— AREAS WE SERVE

Calling on your behalf, coast to coast

Cold Calling Co. is headquartered in Calgary, Alberta. We work with established B2B clients across Canada and the United States. Wherever your prospects are, our callers speak clearly, professionally and in a way that connects.

CITIES

Calgary, AB (HQ)   •   Toronto, ON   •   Vancouver, BC   •   Denver, CO   •   Minneapolis, MN

STATES & PROVINCES

Alberta   •   Ontario   •   British Columbia   •   California   •   Colorado   •   Missouri   •   Texas   •   All of Canada & the U.S.

Areas We Serve
Frequently asked questions

A cold calling agency makes outbound calls on your behalf. We introduce your business, qualify interest and book appointments with prospects who fit your ideal customer profile. Your team spends its time on sales-ready conversations instead of dialing.

Yes. Most buyers are buried in email and social outreach, so a well-run phone call stands out more than ever. Done right, with a trained caller, a sharp script and a targeted list, cold calling is still one of the most direct ways to start a real sales conversation.

Cold calling is the outreach itself: the calls made to new prospects. Appointment setting is the outcome, qualifying a prospect’s interest and locking a meeting time on your calendar. Most of our engagements include both as one connected service.

A fractional SDR gives you a dedicated part-time sales development rep working inside your process on an ongoing basis, similar to a part-time hire. A full lead generation program is broader. It can include list building, market research and multi-touch outreach alongside the calling.

No. Cold Calling Co. is headquartered in Calgary. We also work with established B2B companies across Canada and the United States, including Toronto, Vancouver, Denver, San Francisco and clients throughout Alberta, Ontario, British Columbia, California, Colorado, Missouri and Texas.

Cost depends on call volume, campaign length and how much research and list-building the project needs. Every engagement is scoped individually rather than sold as a fixed package, so the best next step is a short strategy call to get an accurate quote.

Years of Experience
0 +
Ready to fill your pipeline with warm leads?

Book a short, no-obligation strategy call with Veronica and find out how a custom cold calling or lead generation program could work for your business.